Coors Light “Splash Down” Campaign

Project: Coors Light launched the Aluminum Pint packaging and we created a two phase digital advertising campaign – “Launch” and “Splash Down.” Both phases incorporated a unique microsite, social campaign and traditional media banners. In phase 2, we created the Aluminum Pint mobile App.

Client: Coors Light    Agency: Razorfish    Role: Design & production



Digital Banner Ads



Social Campaign